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SAAQ rolls out new street security marketing campaign

SAAQ rolls out new street security marketing campaign


The Société de l’assurance vehicle du Québec (SAAQ) – Quebec’s auto insurance coverage board – is rolling out a brand new marketing campaign aimed toward elevating consciousness of how harmful vehicular collisions are to pedestrians.

SAAQ shall be broadcasting its message of security on tv, radio, and on-line underneath the theme, “The injury is incomparable.”

The board has additionally arrange an interactive bus show, situated on the nook of St-Laurent and René-Lévesque boulevards. Passersby who stand in entrance of the display will see a skeleton mirrored again on the display that mimics their actions.

SAAQ spokesperson Mario Vaillancourt defined that the show might seem enjoyable at first, because the on-screen skeletons mime their actions. However then a automotive seems to crash into the skeletons, leaving them mangled and in items.

“At first, individuals discover this slightly humorous, however when the automotive comes, we even hear the noise of the collision,” Vaillancourt informed CBC Information. “It surprises them.”

The brand new marketing campaign comes because the SAAQ shares some sobering particulars about Quebec’s pedestrian damage figures.

Based on the board, seven pedestrians are hit day-after-day in Quebec. The board additionally famous that in 2017, almost 2,700 pedestrians have been hit.

Of these pedestrians hit final yr, 69 have been fatally injured.

That quantity represents an 11.three% improve in deaths from 2016 and is 25% greater than the typical during the last 5 years, SAAQ stated.

Inside the first six months of 2018, 40 pedestrians have been killed in vehicular accidents, in comparison with 36 over the identical interval final yr.